Saturday, July 7, 2018
MMP Intstructions
Assignment Description
Your assignment will be posted on your blog. The link to your blog should be posted in the discussion section. All comments should be given in our discussion section.
Project description
Week 1-Readings & Videos
Pettersson - Visual Literacy and Message Design.pdf
Walker et al, Skills and Strategies for E-learning in a Participatory Culture.pdf
P21 State Imp Curriculum Instruction.pdf
21st Century Skills Education and Competitiveness Guide.pdf
Supplemental Videos:
What is Multimedia?
Blog Prompt #2
Blog Post Format & Tips
Purpose: A blog is an online personal journal or webpage that invites readers to participate. Teachers have adapted the blog to be used as an online communication and collaboration venue in the educational setting. This assignment is designed to allow you to familiarize yourself with blogging software and its applications while you also reflect on what you are learning in this course, discover ways to implement blogging within your own classroom practice, and have the opportunity to share your blogs in an authentic online community.
Objective: By the end of this project you will: (1) create and utilize a blog for reflecting on what you are learning in this course; (2) share ideas with other students in the online blog community created for this assignment; and (3) make explicit connections between what you are learning in this course and your own classroom practice.
Overview of Guidelines:
- Blog entry requirements are marked on the syllabus.
- Be sure to follow the directions for each blog post to avoid point deductions.
- Each time you post your blog, respond to 2 other blogs (diversify who you respond to so everyone is not responding to the same posts).
- Illustrate your ideas and enhance your blog by adding links, images, video, multimedia, etc. After all, that's what this course is all about!
The following link is a sample blog I have created for you to examine. This can help you get started. There is no need for you to follow the format exactly; it is intended as a reference.
I recommend using Blogspot. You will need a GMAIL account.
Kenchetta Dudley's Blog for Web-Based Multimedia Design for Educators (click) or insert the link into your address bar: http://kenchettadudley.blogspot.com/
Wikipedia has a great page dedicated to understanding the blogosphere: http://en.wikipedia.org/wiki/Blog
You may also use Wordpress or Blogspot.
Do a little research and see what blog platform you would like to use.
If you would like additional guidance on how to create/develop a blog, please do not hesitate to contact me via email: DudleyKenchetta@gmail.com
Assessment of Blog Posts
I will be using the guidelines below to determine the points you receive for participation based on the completion of your blog post assignments.
Blog Post Complete: 1pt
Blog Content (Connections to readings/own learning and experience): 1pt
Blog Enhancement: 1-2pts (One extra point received per blog post for all Mini Art School blog posts!)
Total points possible PER BLOG POST: 3pts (traditional blog posts) or 4pts (Mini Art School posts)
Blog Prompt #1
Check Google Class Folder
Assignment Context: According to the Resource and Policy Guide in this week’s reading, “critical thinking empowers Americans to assess the credibility, accuracy and value of information, analyze and evaluate information, make reasoned decisions and take purposeful action” (p. 10). Critical literacy or more specifically, critical media literacy is comprised of five major principles (Kellner & Share, 2005):
1. All Media Messages are Constructions. Producers of media edit and tweak every component of their work, imbedding perspectives, interpretations, and messages within it.
2. Media Messages are Representations of Social Reality. Representations of social reality are based on the perceptions of those individuals who are constructing the text. Because of this, representations of people, groups, experiences or events tend to be less accurate, thus resulting in distortions and stereotypes.
3. Audiences as Well as Individuals Negotiate Meaning. Each individual interprets messages differently and draws different meaning from the same text.
4. Media Messages have Economic, Political, Social, and Aesthetic Purposes. Media texts are embedded with messages that are based on the producer’s particular ideology or political position. The primary aim for many works is to make money by influencing consumers’ lifestyles.
5. Each Media Text or Form of Communication has Unique Characteristics Relative to the Medium that Produces It. The manner in which a story is told and the medium used influences how we interpret the meanings embedded in the text. In this blog entry, select one of the commercials listed below.
Blog Post Entry Task #1-As you watch the commercial, reflect critically from the perspective of both a viewer/consumer and a creator/video producer. When responding to the video, touch upon each of the points below. Please make sure to indicate which advertisement/video you selected. 1) Analysis. What is the purpose of this video? What version of reality is it selling? 2) Audience. Who is the intended audience of this video? Through whose eyes or perspective is information conveyed? Why? 3) Representation. How are the people/figures in this video portrayed? Why do you believe they have been singled out? Whose voices are not being represented in this text? 4) Design. From the perspective of a video producer, discuss what you think are some of the most important design decisions used in creating this ad. Why do you think this specific medium was used to market this product?
Volkswagon: The Force
Apple Commerical:
More Commerials:






