Blog Entry #4-Examining the Basic Principles of Design

The video that Margaret Kiernan shared with our class discussed the following basic principles of graphic design: focal point, contrast, movement, rhythm, perspective, and unity. The use of each principle plays a role in the composition and concept. A strong composition needs to work in unison with the aforementioned principles. Employing each of the principles will provide a complete aesthetic appeal to the viewer. For example, during the course of the video Margaret changed the size of the font and decreased the size of the lettering, which completely altered the voice of the words. By manipulating the font size, the viewer is no longer able to focus on the words. The focal points are the words and the image, and once she resized the words, the viewer was able to refocus on the message.